The High Road Papers - Latest Comments in Experimental Business Card #1

Re: Experimental Business Card #1

Joshdent23 — Tue, 15 Sep 2009 20:56:44 -0000

Smart and Simple. I love it! I would def. call you :)

Re: Experimental Business Card #1

Sara — Sat, 21 Mar 2009 06:51:31 -0000

nice post... i like this informative information of .... more post please.

Re: Experimental Business Card #1

Alex — Tue, 08 Jan 2008 06:14:36 -0000

Simple, yet quite effective. Sometimes less is more, and this might be one of those times.

Re: Experimental Business Card #1

Mark @ TheLocoMono — Fri, 23 Nov 2007 18:36:22 -0000

It is brilliant in the minimalist sense. I have been trying to come up with a business card myself but have not gotten around to it because I do not have a logo yet which would help.

Neverless, what is a better way to simply start passing out your website information, a simple card with the address alone on it.

After all, if they need more information, just go to the website.

Keep on inspiring, Mr. Phoenix Real Estate Guy

Re: Experimental Business Card #1

Becky Troutt — Fri, 23 Nov 2007 10:23:05 -0000

I'd have to say it's brilliant! I think I'm going to try this out and leave a few cards every place I go and see what happens.

Re: Experimental Business Card #1

Adrian — Tue, 20 Nov 2007 16:18:11 -0000

I think thats a great Idea. If you provide space for someone to write something important on it, like a friends phone number etc. It will greatly increase the lifespan of your biz card.

Re: Experimental Business Card #1

Paula Henry — Tue, 20 Nov 2007 13:22:57 -0000

Although others have already said what I first thought, I am sticking with it!

Absolutely Brilliant!

Re: Experimental Business Card #1

Matt Collinge - the 604homesgu — Mon, 19 Nov 2007 18:05:06 -0000

Awesome. I am pretty sure this is a conference only card. Right Jay?

Just Awesome. I am sure this will copied at RE conferences everywhere.

Re: Experimental Business Card #1

Michael Price — Mon, 19 Nov 2007 16:40:54 -0000

It says all that it needed to, nothing that it did not. Where: Phoenix Arizona What/Why: Real Estate Who:You're the Guy to work with.

I love it. It's the kind of marketing I am drawn to. Think of it this way. People don't want bells, whistles and carnival barker approaches to important transactions. Keeping it simple from the beginning indicates a willingness to do the same in the transaction. People could care less if you have a dog or if "spouses sell houses". Tell them you're provide professional consultation and representation and then prove it in your actions. What a concept.

I would move the required licensing stuff to the back of the card and make it a permanent part of your marketing effort. I would even do the same with print stuff.

Did people think it was brilliant? My business partner has 30 years of experience in the real estate business, he made it a point to bring your card over to me and tell me how impressed he was with it. Nuff said.

Re: Experimental Business Card #1

Dining Room Set — Mon, 19 Nov 2007 10:43:00 -0000

Absolutely brilliant.

Re: Experimental Business Card #1

Richard Johnston — Mon, 19 Nov 2007 03:04:05 -0000

It must have cost you a fortune. I mean..how many hours did it take for you to think of this great idea.

Re: Experimental Business Card #1

Reggie — Sun, 18 Nov 2007 23:32:47 -0000

Jay, NikNik, Chad and I did the same thing at the last Inman Connect and it worked great. Every person looked close at our business card and then made a comment. Our business card even made the Inman blog the day after the bloggers and beer party. -Reggie

Re: Experimental Business Card #1

Kevin Duffy — Sun, 18 Nov 2007 21:07:45 -0000

I had an old freind, His card had his photo of him standing in a graveyard, leaning up against a large tombstone. The quote on the card said "call before it's too late" He had a heart condition that I did not know about. Great card, great thought!

Re: Experimental Business Card #1

Kristal Kraft — Sun, 18 Nov 2007 21:03:30 -0000

I like it. I saved it. Brilliant.
BTW you were standing right next to Diane at the crib. LOL! I think I even have a photo of the two of you in the same frame.
kk

Re: Experimental Business Card #1

Austin — Sun, 18 Nov 2007 16:06:57 -0000

Yeah, I like it. Unfortunately, my Broker is STRICTLY by the book, and I could never put this out without AZ Dept. of RE advertising guidelines met. However, it definitely grabs attention from all the other cards out there if you can get away with it. It will hit home with the internet savy generation- but, there's still an old school refusing-to-change generation who wants a phone and fax (they don't do email) out there. Granted, their getting fewer and fewer, but- they still exist. Please keep us posted on how it goes!!! If nothing else, you can always put the requirements on the other side, if you have to...

Re: Experimental Business Card #1

Ryan Hartman — Sun, 18 Nov 2007 14:10:44 -0000

Really cool-- I might try the idea as one of my fsbo/expired mailing campaign touches... with a url set up specifically for the target audience.

Thanks!

Re: Experimental Business Card #1

Michael Wurzer — Sun, 18 Nov 2007 06:33:33 -0000

Jay, I haven't gone as far as you but definitely like the minimalist approach, which keeps the message clear. I don't post contact info on the FBS Blog, so I felt it was important to have some on the card.

Re: Experimental Business Card #1

Albuquerque NM — Sun, 18 Nov 2007 02:59:33 -0000

I do think it is brilliant but I know for a fact it would never fly here. I have to include the brokerage name and office number at the least. If they get their number then I am putting my cell at the least. But I do love the minimalist look! - Ashley

Re: Experimental Business Card #1

Mitch Canton — Sun, 18 Nov 2007 02:00:16 -0000

Simple. Genius.

I scrolled up and down and up again, waiting for more images to load. When people have too much on their card, ultimately nothing is deemed of importance and everything is lost in the blur. In this case, there is no question what you believe is important and what you want to convey to the recipient. Nicely done.

Re: Experimental Business Card #1

Jay - The Phoenix Real Estate — Sat, 17 Nov 2007 23:30:27 -0000

Diane -

I think we *just* missed each other a couple of times. I saw your card at AR's "crib" - very nicely done.

Yes, Inman NY! I'll be speaking at the BloggersConnect, but am staying through Friday for the whole conference. I've got room reservations already, had a roomie lined up but things happened. Let me know if Guy is interested.

Re: Experimental Business Card #1

Diane Cohn — Sat, 17 Nov 2007 22:30:05 -0000

Jay, I'm sorry we didn't meet at NAR. But perhaps at Inman NY? That's where all the real fun is... btw, I need a female roommate, room already reserved, and didn't you twitter you were looking for a roommate? My partner Guy might be interested. Anyway, I digress...

Guy and I do the same thing for renorealtyblog.com, only we put our lovely photo-shopped b&w pictures on the back with a little slogan, nothing more. We handed them out at Inman SF and got a magnificent traffic spike shortly thereafter. We also handed these out at NAR, where people worshipped the simplicity of design, but who knows if they'll actually visit? We shall see...

Diane

Re: Experimental Business Card #1

jf.sellsius — Sat, 17 Nov 2007 21:48:24 -0000

Like a Zen koan. My one hand is clapping.

Re: Experimental Business Card #1

Jay - The Phoenix Real Estate — Sat, 17 Nov 2007 21:33:00 -0000

Thanks for the feedback folks!

Jeff (Brown) - daily readership varies wildly, so may be difficult to track. I do see several new faces in MyBlogLog. Time will tell I suppose.

JD: great question, and one I pondered. I *think* I could make an argument that this "card" is simply promoting a web site/blog. I don't know if that would fly or not. It's probably pushing the envelope. I'm going to run it by the legal hotline and see what they say.

Re: Experimental Business Card #1

Robert Mickalson — Sat, 17 Nov 2007 20:05:41 -0000

That's hilarious. Admittedly, I actually thought there was something wrong with the page - I didn't read the whole post at first. I reloaded the page, I figured an image in one, or both of the boxes didn't load properly. I caught on after reading the rest of the post! Great card for the internet savvy consumer. You can maybe spruce it up by having the URL inside an internet browser search box image with your favicon to the left!

Re: Experimental Business Card #1

Jonathan Dalton — Sat, 17 Nov 2007 19:48:23 -0000

Does it pass muster with the state advertising rules? No EHOA logo, no brokerage information ...

Not to be a party pooper but I thought you had to have all of that.